Ruffians How To: Classic Pomade
Whether its the slick wet look you’re going for or a slightly messier finish – pomade works for most hair types and styles. Ours is water-based and lightweight, making it easy to use for a range of different looks, with coconut oil to smooth out and increase hair manageability and ginger and vetiver root extracts to act as natural antiseptics and conditioning agents, the Ruffians Classic Pomade goes in easy and washes out even easier. So, to help with some of your styling needs – we’ve put together these tips and tricks for using our pomade.
Pomade vs. Gel: What’s the difference?
“I’m going for a wet look, so why not just use gel?” – here’s why not: gel creates a harder, more crunchy look that often times doesn’t last the entire day. the reason our pomade is water-based is to allow for a bit of movement when applied to the hair. That way you still get that polished wet look, without the hardness that comes with using gel.
How should I use it?
Our Classic Pomade is perfect for achieving that sharp, professional slicked back look. Think – Leonardo DiCaprio in The Great Gatsby. This long tapered cut works well when styled with a pomade to achieve a clean swept back look.
STEP 1: After washing, towel dry your hair and apply a pea sized amount, rub together in your palms and apply evenly throughout the hair.
TOP TIP: Many people make the mistake of working product from the front to back – this can leave you with an uneven product distribution, making the front very heavy and giving you less hold towards the back. Make sure you work the product through the entirety of your hair, massage it in as if it were shampoo to get the best coverage.
STEP TWO: Blow dry the hair backwards using a vent brush and a nozzle so that the cuticles lay flat
STEP THREE: Use your hands (for a messier look) or a comb (for a sleeker look) to finish and add a little bit more pomade for that sleek look.