Look sharp, New York: the Ruffians are coming!


Ruffians is heading to New York City and we’re bringing our best-of-British barbering A-game with us… and we couldn’t be more excited about it!

With six years leading the revolution in men’s barbering and grooming in the UK under our belts, we’re bringing the Ruffians experience on those unsuspecting yet discerning Big Apple punters.

“Almost exactly five years ago, we launched Ruffians in Covent Garden – bang in the centre of London. Since then we’ve expanded with stores in some of our favourite areas: Marylebone, Soho and Shoreditch. People love what we are doing and this has been recognised in all the awards we’ve won along the way. But we have always wanted to push the boundaries, so we’ve decided to dip our toe into international expansion – and where better to start than New York?!”  – Andrew Cannon, Ruffians co-founder.

So, on Saturday 15th December, Ruffians New York City will open its doors for one day only – thanks to our friends at O.N.S Clothing. O.N.S are hosting our pop-up barber shop in their menswear haven in the heart of SoHo, the most exciting and dynamic shopping district in the city.

“Teaming up with O.N.S was a no brainer for us. We love their mindset and culture, and we believe they complement Ruffians perfectly. Their Soho store is beautiful – it’s the perfect launchpad for Ruffians in the USA. We could not be happier to be teaming up with them to bring our award-winning British barbering to the States!”  – Andrew Cannon.

O.N.S. Clothing’s flagship store in SoHo, NYC will host Ruffians first US pop-up shop

O.N.S customers picking out party outfits and Christmas gifts will also be offered the full range of Ruffians services including haircuts and trims, beard tidies and facials. They will also be able to enjoy a bottle of our signature Ruffians pale ale while our barbers get to work doing what what they do best!

Speaking of barbers… when we said we’re bringing our A-game and we meant it. The pop-up will be hosted by Ruffians’ Creative Director Denis Robinson, who brings years of experience at the top of British hairdressing, and Ruffians Shoreditch manager and all-round superstar Tommy Cunliffe – previous winner of the British hairdressing’s Rising Star award. Both of whom are incredibly excited to be representing Ruffians in the US: 

“I’ve been to NYC for work many times, but there’s something hugely humbling about being chosen for Ruffians’ first foray into North America. As well as the pop-up shop which will be a great learning experience and lots of fun, we’ve also got some exciting editorial shoots lined up, so it’s going to a full-on few days”.  – Denis Robinson, Ruffians Creative Director.

Ruffians Creative Director Denis Robinson and Shoreditch shop manager Tommy Cunliffe couldn’t be more excited to be taking Ruffians to NYC.

The pop-up is being supported by our good friends and partners Wahl Professional and Takara Belmont who will be providing all the equipment that will make the pop-up possible… because without their clippers and chairs, it wouldn’t really be a true Ruffians experience!

Do you have friends in New York that you know would love the Ruffians experience? We’d love for you to help us spread the word.

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Or if you’re already there, pop along and see us between 12 and 6 on Saturday 15th December. It is going to be first come first served, so get their early to avoid the queue!

All the details of Ruffians NYC pop-up



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