{"title":"The New Collection","description":"","products":[{"product_id":"beard-hair-oil","title":"Beard \u0026 Hair Oil 50ml","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA nourishing oil, loaded with high-performance ingredients, that instantly absorbs into the hair and beard.\u003cbr\u003e\u003cbr\u003eRuffians unique blend of Omegas 3, 6, 7 and 9 is up-cycled from food industry waste to give softness and shine.\u003cbr\u003e\u003cbr\u003eZero-waste oils of Sea Buckthorn, Acerola and British Blackcurrant seed. \u003cbr\u003e\u003cbr\u003eImmediate softness and shine, stronger hair and less breakage over time. \u003c\/span\u003e\u003c\/p\u003e","brand":"Ruffians","offers":[{"title":"Default Title","offer_id":42164204437574,"sku":"RU002RUFBO006","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0178\/1852\/files\/STSBHOIL_6bd13a11-a907-4720-b90d-ec5eacb3ace7.jpg?v=1781522922"},{"product_id":"hair-cream-50ml","title":"Hair Cream 50ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA real hero product, our Hair Cream offers weightless hydration with a natural finish that is soft to the touch. \u003cbr\u003e\u003cbr\u003eNiacinimide gives hair body and natural sheen. \u003cbr\u003e\u003cbr\u003eZero-waste oils of Sea Buckthorn, Acerola and British Blackcurrant seed. \u003cbr\u003e\u003cbr\u003eFully vegan and nutrient-loaded; it’s the styling aid you never knew you needed, until now.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ruffians","offers":[{"title":"Default Title","offer_id":42186123018310,"sku":"RU002RUFHC001","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0178\/1852\/files\/STSHCREAM.jpg?v=1781522838"},{"product_id":"smoothing-balm-50g","title":"Smoothing Balm 50g","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA leave-in pre-styler which strengthens follicles and fights frizz, particularly good for those with dry, unruly or coiled strands.\u003cbr\u003e\u003cbr\u003eRuffians unique blend of Omegas 3, 6, 7 and 9 is up-cycled from food industry waste to give softness and shine.\u003cbr\u003e\u003cbr\u003eWorks equally well as a standalone styler or when layered with a finishing product.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ruffians","offers":[{"title":"Default Title","offer_id":42186125967430,"sku":"RU002RUFSB002","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0178\/1852\/files\/STSSBALM_9f5f4420-623d-48fe-86f1-30f0e7cd4522.jpg?v=1781522615"},{"product_id":"hybrid-pomade-50g","title":"Hybrid Pomade 50g","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eOur take on a classic, high-sheen pomade. Water-based, easily washable and great for the health of your hair.\u003cbr\u003e\u003cbr\u003eRuffians unique blend of Omegas 3, 6, 7 and 9 is up-cycled from food industry waste to give softness and shine. Omega 7 is linked to a reduction in hair loss.\u003cbr\u003e\u003cbr\u003eGreat for timeless styles such as pompadours and sweep backs, but also ideal for looser mid-length styles. A modern, flexible option to old-school formulas.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ruffians","offers":[{"title":"Default Title","offer_id":42186128490566,"sku":"RU002RUFCP003","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0178\/1852\/files\/STSPOMADE.jpg?v=1781522525"},{"product_id":"beach-fix-50g","title":"Beach Fix 50g","description":"\u003cp\u003eOur barbers latest obsession and the first of it’s kind. 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Double down with the Hair Oil, loaded \u003c\/span\u003e\u003cspan\u003ewith Omega 3 6 7 9, for softer hair with great \u003c\/span\u003e\u003cspan\u003eshine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ruffians","offers":[{"title":"Default Title","offer_id":55358553883000,"sku":"RU002RUFSN","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0178\/1852\/files\/Shiny-Night_1.jpg?v=1765816856"},{"product_id":"thickening-spray-50ml","title":"Thickening Spray 50ml","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBRAND NEW\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e, Ruffians Thickening Spray is a professional grade treatment to address the no.1 hair concern for men; hair loss.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eUnlike other products in the market, Ruffians Thickening Spray was developed by Barbers and attacks the problem in two ways, for maximum results.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFirst, natural polymers add instant density, creating thicker looking hair on day one. 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